Welcome to Barefoot Partners! Discover how we can help you achieve your business goals.

Aligning your vision, purpose and values

A strong brand starts with a clear foundation. We help you articulate and unify your vision, purpose, and core values to ensure your brand truly reflects who you are and what you stand for.

Brand hierarchy planning

Navigate the complexities of multiple brands or product lines with strategic brand hierarchy planning. We design clear frameworks that optimise your brand portfolio, enhance market presence, and streamline customer understanding.

Brand restructuring before or following M&A

Seamlessly integrate or redefine your brand identity during critical M&A events. Our expertise in brand restructuring ensures a smooth transition, preserves brand equity, and unlocks new growth opportunities.

Re-energising tired branding

Is your brand feeling dated or disconnected from your audience? We specialise in revitalizing tired branding, injecting fresh energy and relevance to re-engage your customers and reinvigorate your market position.

Developing a clear organisational sustainability strategy

We help you define a comprehensive sustainability strategy that integrates environmental, social, and governance (ESG) principles into your core business operations. This strategic roadmap ensures your organisation is prepared for future challenges and opportunities.

Accelerating change and aligning to ESG measurement

Drive impactful change within your organisation by aligning your initiatives with robust ESG measurement frameworks. We guide you in accelerating progress and demonstrating your commitment to sustainable practices with quantifiable results.

Delivering positive, long-term value to stakeholders and shareholders

Achieve sustainable success by focusing on generating enduring value for all your stakeholders, from employees and customers to communities and shareholders. Our approach helps you build a resilient business model that thrives by doing good.

Capture untapped potential and realise gains in efficiencies and growth

Unlock your organisation's full capabilities by identifying and leveraging hidden opportunities for improvement. We help you implement strategic changes that lead to significant gains in operational efficiency and sustainable business growth.

Adopt agile working methods to facilitate change

Embrace adaptability and responsiveness with the adoption of agile working methods. Our guidance helps your team effectively navigate change, foster collaboration, and continuously deliver value in a dynamic environment.

Maximise opportunities in digital marketing.

Leverage the power of the digital landscape to elevate your brand and reach new audiences. We help you develop and execute cutting-edge digital marketing strategies that maximize your online presence and drive measurable results.